I was reading an article about potato chips the other day. I guess if you can’t eat them the least you can do is read about them. It was saying that in the 1950s, when potato chips were coming into commercial prominence, scientists worked extensively on how to make the potato chip noisier. They did studies and found the louder the chip was when you bit into it, the more popular the chip was. This may also be the reason we don’t have a cure for cancer or can’t figure out how to eliminate famine. Scientists are too busy engineering noisier chips. An all out attack on your senses. Sometimes You just don’t stand a chance.
There are people out there who make a living as food stylists. They spend their days making food look its best. They will search for the perfect unwrinkled bun. They will spritz a hamburger patty to make it appear juicier. They make sure the lighting is perfect for photo shoots. “You need to work it. Sorry iceberg. You just don’t have it today. Bring in the romaine.” They just make food look so good. You don’t stand a chance. By the time you get that limp McDonalds cheesburger, you’ve laid the money down. It doesn’t look like the ad.
Why do the most tantilizing food commercials come on during prime time? Don’t they know that we shouldn’t eat after dark? How come they don’t have overweight people biting into those burgers or slurping those milkshakes in TV ads? Its like only a world of “before” pictures exist. Why are the things you really need at the grocery store at the back? Why is it freezing in the grocery store? Nobody wants to eat when they are cozy warm. That’s why. What’s with the muzak at the grocery store? They want you to saunter and take your time. More opportunity to put stuff in your cart. Sometimes you just don’t stand a chance.
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