Greatness is rare. Genius is a word that is used too flippantly. A man named Arch West passed away this week. He was 97 years old. That is a good run. He died of natural causes. When you pass you hope that you have left something behind. Making a difference in someone’s life. Mr. West did that. He invented the Dorito. People were asked to throw Doritos at the graveside ceremony. A fitting tribute.
His passing got me thinking. The man who created the pinnacle of the snack world lived to 97 years of age. Jim Fixx. He was a man just as great as Arch West. He died at the age of 52 of a massive heart attack. Mr. Fixx wrote a book in 1977 called “The Complete Book of Running”. He basically launched the fitness craze in America. The Dorito guy outlived the “jogging guy” by 45 years. Hmmm. A half and hour on the track or a bag of Sweet Chili Heat? Talk about mixed messages.
Here’s the rub. Fixx had fitness but he also had stress in his life. Two failed marriages. A stressful occupation. A smoker for 20 years. Being fit is only part of the equation. You have to figure out the things that led to your weight gain in the first place. If you can solve those issues, the weight loss is secondary. The weight that is lifted is both physical and emotional.
The other thing that I found interesting was that Arch West’s favourite flavour was Cool Ranch and the flavour he liked the least was the cheeseburger flavour. That’s what made him great. I never met a chip I didn’t liked until the cheeseburger dorito. It tastes like ass, if I ever tasted ass. When I go to MacDonalds I order plain cheeseburgers. Sometimes they screw it up and give me a regular cheesburger. Gag. That’s what cheeseburger doritos taste like. Arch West RIP.
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